Not so much king anymore. Ad revenue is declining and ad blocker use is growing, which is killing everyone and we've certainly been impacted. In another year or two I'd be lying if I didn't admit that I'm a little concerned about the future and the donations here have continued to play a big part as they certainly help in allowing us to eek out a couple of the slow months over the offseason. I won't ever wall the site off completely, but subscriptions might eventually play a bigger role in our survival in the future if things continue down the path that they are.