Something i noticed but may be completely off base. Brady has really revved up the social media but particularly when it comes to Patriots fans. I really think since the whole deflategate thing he feels he was treated unfairly by a lot of people and fans of other teams so in the past 2.5 years i really noticed him reaching out more to the Pats fan based that defended him the full way through.
It is not like he didn't reach out to Patriot fans before but clearly the last 2 years it has been more often and when not advertising almost all his social media has been aimed at Pats fans and kind of ignored other fans.
Just felt it was worth mentioning to see if other people noticed it/felt the same way?