If you let another person's behavior dictate yours, even allow it to be a distraction, you are allowing them to determine the field of play and the terms of engagement.
The only thing that matters in a football game is having a higher score at the end (and avoiding injuries and anything else that will harm your ability to have a higher score in games going forward). There's no artistic merit medal, or macho metric.
There was no harm done to our football team's efforts at having a higher score by this guy's behavior. If the ref hadn't seen it, it would have had no impact on the game, unless the Patriots decide to let it have that impact.
Being embarrassed by that is a choice, and a loss of focus.