I would warn people to read the fine print before purchasing. There are a lot of things that are unclear in the offer. Below is what the website says:
Exclusive Offers From DirecTV
- For fans who are not currently DirecTV subscribers but are able to receive DirecTV service, they will receive a promo code entitling them to $10 off per month for their first year of service and one year of NFL Sunday Ticket Max at no additional charge.
-For fans who are already DirecTV and NFL Sunday Ticket Max subscribers, you can access NFL Sunday Ticket on your computer, tablet, and mobile devices using your current DirecTV username and password.
-For fans unable to receive DirecTV service, each Madden NFL 25 Anniversary Edition will include a unique code to access the 2013 regular season (17 weeks) trial of NFL Sunday Ticket on computers, tablets, and mobile devices- including access to the award-winning Red Zone Channel.
So I'm guessing that means if you live in the US and are not a DirecTV subscriber they will give you a code giving you $10 off a month for programming and one year of NFL Sunday Ticket after you become a customer. Which they always offer anyway to new subscribers anyway.
If you are currently a subscriber and have NFL Sunday Ticket you can get it on your portable device for free ($75 value).
The last bullet is for fans UNABLE to receive DirecTV. They have always described that as people that are outside of their customer base (outside of the US and Canada). For example the NFL has allowed people outside of the US to get NFL games via the Internet for a couple of years now for a low price (about $100 a year), but have never offered that to people in the US.