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LaFell's production was significant, yes -- in a ROLE in which he was HEALTHY, complementing a mostly HEALTHY Edelman and Gronkowski. Those factors enabled him to put up those numbers. With circumstances drastically changed you can't expect him to suddenly morph into Randy Moss out there, especially when he's drawing more than his usual share of attention from defenders. That's all I'm trying to say.
I definitely agree that being more of a focal point has hurt him, no doubt about it. That said, it's looking like it goes much further than that in my opinion. He's dropping balls at an alarming rate, running half-assed routes, and clearly not in a groove with Brady like last year.
As you mention, perhaps it's partially due to injury, although he's certainly had plenty of time to recover.