I fully expect they will quietly announce AV franchised on Thursday unless they have a deal in place. And I doubt they do because they would likely want a 5 year deal just for the amortization flexibility.
He was franchised last year and we all lived and neither he not BB seemed the least bit phased about it. The cap is going up $10-12M or more this season and Adam will cost another half a million. Our current punter earns much better than average $$$ and our long snapper is the highest paid in the league. Go figure.
If you're going to use the tag, use it on a position that generates a lot of points, and/or requires no roster backup, and/or is at the lower end of the NFL pay scale relatively speaking. Kicker fits the bill, particularly since really good ones who can consistently kick in the elements aren't all that easy to find.