Here's my question: What exactly IS all the revenue vs the "designated revenue"
Do the players want a piece of what the Pats negotiated for the local TV and radio contracts. Do they want the revenue of the advertising from the port a potties. Do they want a piece of what Patriot place makes the team?????? Where would it end, and wouldn't a team like the Pats who works hard a marketing, be penalized over teams like the Bengals who don't.
For that matter would the players be willing to part with a percentage of THEIR revenue from endorsement deals???????? wouldn't that be fair??????
I read some where IIRC that the players CURRENTLY get 50% of ALL the revenue (whatever that is ) so their offer was pretty much BS when they made it.
OK, I will attempt to answer, but don't believe it until someone more knowledgable concurs, because Ive read some, but far from all the data.
As I understand it, originally the cap (and floor) was based upon 'football revenues'. These did not include revenues such as PSLs and stadium naming rights.
In other words, it was based on revenues that were relatively similar or even shared among all of the teams.
At some point the formula changed to ALL revenue, and an exclusion amount was added. (The $1bill that is always mentioned)
By doing so Bob Krafts Gillette revenue was included in the calculation for example, so each team added a very different amount of revenue to the pot. The $1bill exclusion comes of the top, and the result is that the resulting cap and floor becomes a higher percentage of the revenue of teams who have less supplemental income.
So the solution was the SRSP revenue sharing.
The net effect is that including those revenues increased the cap, and floor by including revenues that some teams had much more of than others, so they created a system to share the 'non-designated' revenue.
Example:
The cap is 125mill.
Only Jerry Jones earns any non-desinated income, and he earns 1.5 bill of it.
That means Jones alone drove the collective cap up by 500mill, and must share revenue with the other teams to address that.
The 60% of designated vs 50% of all revenue, is the difference of lopping that 1billion of the top.
Hope that helps