I agree, the original deflategate fiasco was one of the most ridiculous things I've ever seen. The Brady press conference was simply insanity, but at the same time, I don't think it was anything malicious or intentional by the media. They have a formula they stick to and they follow it for every story. It wasn't because it was Tom Brady, or the Patriots, it's because it has become the media's job to make a controversy out of every little things that crops up so they can fill the 24-hr news cycle. Don't report on stories, create them.
Politico media and sports media are on about the same level when it comes to this stuff. They've resorted to making things up just to fill the time they are forced to fill, and it comes at a severe detriment to the general populace. It's really despicable, but the reporters on the front lines are just fighting for a job. 90% of them wouldn't have made it in the news industry 20 years ago, there just wasn't a need to make everything into a story. The ones controlling the cycle are those truly to blame.