LOOK: Patriots Unveil New Uniform

[Actual Pats Fan]

When it comes to uniforms and promoting in general, the Pats organization are among the laziest in the NFL.

Regarding uniforms, Bob Kraft fell in love with them in 1993, and then bought the team.

Emphasize the fact he did not fall in love with the team at any time prior to that.

This gives him zero empathy or understanding of Patriots fans of 33 years.

And further makes him responsible for condoning, encouraging and increasing incorrect denigration and derision of the team's history prior to his purchase.

As far as promotion, his team is anything but lazy. They have of course spent $millions and $millions and the flying elvis logo is inescapably everywhere you go. Neither that nor any number of Super Bowls make it palatable, acceptable or less insulting.