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I agree it's increased the NFL's exposure where it normally wouldn't have. Exposure doesn't = increase in popularity it = increase of awareness & penetration.Of course it is speculation, but you cannot deny it has increased exposure and will increase interest as FA is packed into a short window, and preseason games will hold more interest because of that.
Exposure=increase in popularity and that isn't really questionable.
The only way you'll know if the lockout has had any affect on the popularity of the NFL is through sales, TV ratings etc and so on. That'll be evident once the season gets underway.
I must confess my interest level hasn't changed with the lockout. It's still all consuming and for mine it's that team particulars won't be spread across a longer period of time. The new period of condensed action brings a level of excitement.
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