A marketing ploy? How could you? The great Gronk is a charitable man... Just kidding, I wouldn't know.
If #87 retired to today no-one will know who #87 is, except us. That's why we need everybody on our balls.
Without the media sucking Rodgers' balls constantly every week, no-one would've considered him "the greatest passer in the game" or "the future of the NFL", no-one would even care or know what he's doing, he would just be another QB in GB with a SB ring.
I got Brees for MVP this year, but he ain't gonna get it because no-one is on his stuff, convincing the sheep that he's MVP, so no-one else is convinced, unless you are following his games.