True, and that feeds into why the media and everyone go coocoo for coco puffs whenever they can attack the patriots.
They use the Pats and Brady's publicity to drive up ratings (ie; money). It's also why you see a lot of no names in the media world, or former players trying to make it in media go after the Pats and say ridiculous stuff to get their name out there
It's also why a story like deflategate gets so blown out of proportion and takes on a life of its own.. Because it's profitable for them to keep exacerbating the story and turning it into some manufactured scandal