- Joined
- Mar 12, 2012
- Messages
- 10,854
- Reaction score
- 19,115
Why is it that scalping tickets is anything the Commonwealth of MA gives one tiny **** about? There shouldn't be a single minute in any year wasted on any police investigations/stings/whatever of scalping.
If Kraft and the Patriots care that much about the alleged evils of scalping, let them deal with it themselves. They could deal with it if they actually cared: For starters, completely stop issuing "hard" tickets and make everything print-at-home PDFs (and mail out tickets printed on plain 8.5x11 paper for those who want/needed something physical sent to them). And they could monitor Ace, Stubhub, and void any tickets they see there. (Of course, that would put them in the embarrassing situation of voiding some tickets they threw the scalpers' way themselves.)
As your post suggests, they don't actually care. In fact the aftermarket is their ally.
People might want to listen to:
around the 46:00 mark. It's the former CEO of Ticketmaster saying that (at least in basketball, probably true to a good degree with football and other sports too) the majority of the season ticket holders are the aftermarket entities (not fans), and the teams are OK with that because the tickets are all bought and paid for months before the season starts, whether or not the team is any good. It's basically an insurance policy for the clubs -- the aftermarket is taking the risk that the team might not be good at all, or might fall out of contention later in the season. The aftermarket is happy to do this because they make a lot of money if the team is good all season long and/or (especially) if the team makes the playoffs (where huge profits can be made). The teams take in less overall money in a good year but they get paid months in advance and they shed their risk, the aftermarket has done the math and has decided that it's worth paying the vig and taking that risk, and everyone who matters is happy. Think of the additional money you pay for a scalped ticket as paying for the owner's insurance policy that protects them against a ****ty season.
Also the teams typically have one and only one official ticketing partner (who pays a fee for that right), yet customers of course use more than that one partner's services. Allowing the aftermarket to own season tickets (either directly or via shell agents) allows the clubs to gain the use of those other agencies to sell their product yet obey their agreement with their official ticket partner. So the team gets to keep the fee they get from their official ticket partner yet also get access to countless other unofficial ticket partners!
So, season tickets are not about the fans, they're a vehicle that clubs use to offload risk onto the aftermarket and to broaden their market footprint. If they shut down scalping (i.e. the aftermarket), they are just hurting themselves, so it will never happen.
Last edited: