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: I have kids in the avatar, AND have negotiated a lot deals in the music industry from country to Pop to Rap. I know that business and many people in it.!
Popularity has nothing to do with talent.
In fact, there can sometimes (not always) be an inverse relationship between talent (which I define as musicianship) and contrived exposure.
It’s marketing and packaging first.
It’s shockingly difficult for truly talented folks to break through.
Example: Steven Wilson Jr was known to be one of the most talented people in Nashville for YEARS yet couldn’t get a push before finally, his peers were so loud about it that he did beginning last year.
Bad Bunny uses HEAVY engineering, has poor pitch, and is essentially a plant to excite the modern avatar.
That isn’t new, he’s just the biggest modern example.
And this isn’t “get off my lawn” musical taste either…Kendrick Lamar isn’t my style but is truly a talented guy.
My barometer is simple: with a single mic in a small room can a musician deliver an elite performance?
You may not like my criteria, but it’s not the opinion of someone who doesn’t know music or the industry.
I didn’t like Bruno Mars politics much, but the guy is incredibly talented and deserved a spot at the SB.
Not just the average Georgia cracker, are you UGA.
At least your opinion comes from a place of knowledge and experience. But the point remains that the guy is wildly popular throughout the world, despite (if you are correct) his lack of talent. And the NFL, in its chase for the last buck, has made it its goal to take the Shield international in a big way, picked a guy who has international appeal and attention who will bring the most eyes on its halftime show. All this controversy just makes it better for them. I'll probably watch for a few minutes just to see what the fuss is about BECAUSE of the all the controversy so clearly the strategy has worked. Eyeballs are the goal here, not the quality of the show. It never is.
Thanks for the insight.
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