Let's not all be hypocrite's here, guys...if the Patriots were facing an 18-0 team, and they had trademarked 19-0, we'd all be screaming to high hell that they're a disgrace, they're arrogant and the Patriots should smash them.
Personally, I hate seeing things like this--like in 2003 when there were tapes of the staff at Fenway painting World Series logos on the field before the series with the Yankees was over (and they eventually lost, of course). It's the whole "don't count your chickens before they're hatched" thing. However, it's necessary in many cases for logistical reasons: the Sox would have been playing at home in 2 days, they had to have the logos laid down in time to prepare the field for a possible game. In this case, the Patriots feel that trademarking 19-0 is necessary because if they don't do it, someone else will, and there's millions of dollars at stake so you have to look ahead to a possible outcome and ensure that the business side is covered as much as the football side.
But I have to say, just remember that this board would be lit up like a Christmas tree if roles were reversed.
