Sorry, PC, but Spotify's "ratings'" are easily manipulated. As are all "online rating" system. Claiming his audience is huge based on that is ridiculous. Just like it was ridiculous when the same sort of crap was said about Taylor Swift, Beyonce' and numerous other "artists".
It doesn't change the fact that I'd never heard of him prior to the announcement. Since then, the bit of research I've done puts him squarely in the "Garbage artist not worth listening to" category. If people can't be bothered to do their own research and see that the guy is a POS in the same category as Ray Lewis, that's on them.
Sorry, but it's pure BS to think that the guy is going to draw anyone to the game. He's not. Especially not when he craps all over the US in general.