It is AFU.
One listing gives the producers of the "Coach" podcast as ESPN and Omaha Productions (the Manning's company):
Listen to the sports audio show Coach with Bill Belichick from ESPN, Omaha Productions, Bill Belichick in Apple Podcasts, Spotify, YouTube, Overcast and other podcast apps
podnews.net
Another says it's Underdog Sports, who is who Jordon and Bill call out as being the actual producers:
Underdog Sports, a fantasy sports company, is launching “Coach” with Bill Belichick
podnews.net
So even their podcast venture is loaded with layers of grifters.
I don't know the full story, but to me Underdog came across as being a classic VC-funded pump and dump outfit.
Last year they were handing out money and committing to podcast projects like drunken sailors.
They were trying to use their platform in fantasy sports to try to gain a foothold in sports betting too.
It seems like they cut most if not all of their projects this year, at least the ones they spent money to produce.
I consume a LOT of podcasts and I can't find a single name in their current list of podcast hosts that I recognize: