They should have done with Betts what they did with Rafaela. That's not giving them a pat on the back for the Bello and Rafaela contracts, it's recognizing they smartened up and acted in their own self interest. The writing was on the wall once they took Betts to arbitration, from there he was committed to getting to FA and no one can blame him.
The issue many of us have with Sox ownership isn't so much their supposed 'team building' approach. It's the BS they're selling about it while busily milking out every dime. Look at the other teams in town. Whether we agree with how they're going about it or not, they're obviously committed to winning. I was chairman of the Jeremy Jacobs Is A Cheapass Carpetbagger Club for decades. Yet even I had to admit he never lied about it, he said it was a business and was going to be run like one. He would not go in the red even when the B's were within spitting distance (a couple of mid level contracts) of a Cup. That said he also fought for the salary cap that saved the game and since it's inception and the 'cost certainty' he longed for he has kept his word and spent to it every year. Kraft gets ragged on as 'cheap' but serious fans know that's BS, when the train was still on the tracks he spent to the cap every year. The current situation is in flux not due to his being cheap or not caring about winning but due to a failure of the front office that he rightly (based on past performance) let hold the reins. No one can question how committed Grousbeck & the Celts are to winning. Compare that to Werner lying about the Sox plans to spend and this ownership saying with a straight face this team was competitive.
So as fans here we are. Jacobs spending to the cap in spite of a nightly packed house, Grousbeck has if anything overspent and Kraft has earned the benefit of a doubt and is at least honest about the state of the team and fell on his sword, firing the still immensely popular Belichick. Henry and Co aren't committed to anything but the bottom line. As much as we'd like to think different, it's their business even while it's 'our' team. It's 100 % their right to run it as they see fit. Maybe I could be more accepting of that if they handled themselves like Jacobs back in the day. Instead they piss on our heads, tell us it's rain then sell us an overpriced umbrella and a pink Sox rain hat with Sweet Caroline playing in the background.
If my rantings make me sound like a Sox version of some ungrateful Johnny come lately Pats fan, keep in mind there's several deades of Sox fandom behind it. One of my most cherished sports memories is of my grandfather getting my ass out of school to go see Teddy Ballgame's final game. Even though he'd been in the ground 34 years the morning after the 2004 WS win I took the Lynn Item, Globe and Herald to his grave. It was like a sacred sports pilgrimage for me. Not ashamed to admit it surprised me when I cried like a baby kneeling at his headstone. That's the level of fandom this cynical greedy ownership has managed to alienate. No small (ahem) 'accomplishment'