There's one key element to Pats vs. Sox popularity that a lot of people fail to take note of: Many women embrace baseball because they understand it and shy away from football for the opposite reason. I hear this time and time again from women, "I'd like to get into football but I don't understand what's going on. It just looks like a bunch of players running into each other, falling down, getting up and doing it again."
If more women understood football -- which is a more inherently exciting, colorful, emotional and action-packed sport -- I'd bet they'd choose football over baseball. The NFL, the Patriots organization and fans like us can and should do a better job of educating women about football. The best female football fans are those who grew up watching the game with fathers and brothers took the time to explain what's going on.