People remember about 80% of a story from the first headline/take. Most people heard that Kraft was involved in prostitution and sex trafficking and went with the obvious “evil billionaire” label. 99% of people outside of NE don’t care and won’t be reading follow up information and the later established facts, outside of a verdict or settlement, such as the fact that human trafficking never should have been associated with Kraft to begin with.
This was similar to the NFL’s PR campaign about Brady in controlling the story with fake numbers from day one and establishing some kind of BS moral high ground, acting like a stunned observer rather than the real villain of the story, which like the NFL they appear to be with their lies and red herrings, covering up their corruption of justice.