I'd rather see the Pro Bowl game eliminated. Give each guy who gets selected, a check, hotel and food & drink all comped.
Have all-days events for a long weekend, POST superbowl, and let the fans meet & greet the players, have competitions like punt, pass, & kick, games for the kids. Make it a fun and family-friendly event that celebrates these guys getting chosen, as well as all things football-related.
The NFL could hit it big with a weekend Pro Bowl event like that, rather than some half-assed game that no one except the drunks are really into.