as a chargers fan and a follower of the nfl i can tell you it's not that he rubs people the wrong way, it's that he rubs people the wrong way and he's the best playoff HC ever (probably)
people hate a winner usually unless the winner is totally likeable.
they'll look for anything and everything, even if some of it isn't real.
the guy honestly is the best head coach ever when you take into account that he's done what he's done, with who he's done it with, in a salary cap era.
this is also why i feel brady is #2 only to montana.