I've been saying this for three years. The whole dog and pony show has been aimed at selling PSLs vs. building a solid foundation for a title run, which would require a completely different approach to roster building.
After the Mangini/Favre debacle Woody knew he had to do something big with the new stadium coming, and fast. So he hired bawdy Wrecks for the role of carnival barker, drafted Li'l Marky in the first round and nabbed some "name" free agents. The "big splash" worked better than expected getting to the AFCC two years in a row, but it was (by design and default) a small window of opportunity that's on the way to closing.
Like love-starved schoolboys with a case of 40-year blue balls, many Green Beans fans were willingly blinded by Woody's hollow spectacle and mortgaged their futures for ridiculously priced PSLs. A great con job while it lasted. Problem is, quite a few thousand PSLs remain unsold. No telling what's next up Woody's sleeve.