You keep typing the phrase "come clean," as if it's something that I wrote. That's a problem you'll need to work on.
My primary point - and, it's the correct one for this discussion - is that the original poster had written about how the Patriots' "reputation had been tarnished." I agree. It has. And whose fault is that? Theirs. It's their fault for not working the story to make
their side of it the prominent one. You read all of that to mean that I'm suggesting they "come clean," but that's a different discussion. I'm suggesting that a tarnished reputation affects more important things than your feelings. It affects things like merchandise sales. Advertising revenue. Corporate partnering. Those are the protectable assets. You might not agree with that, but you'd be wrong.
Here's one example of what I'm talking about when I suggest controlling the story which doesn't involve talking about it. It's far less effective than if they wanted to actually TELL the story in full detail, thereby stealing it from anyone who wants to twist it into a dark tale of espionage. Still, it's the stuff that someone looking to protect the value of their brand should be doing:
The Patriots are on Monday Night Football this week. ESPN spent over a billion dollars to acquire the Monday night franchise. It has to fill, what, three hours of pregame gab-time? What if Bob Kraft said something like:
"Hi ESPN, you know that Tuesday Morning Quarterback guy who has decided to keep this story hot, and magnify it to new levels? He's cooled our interest in participating in your pregame package. Oh, and we've also decided to restrict your game crew from our private practice field. Come to think of it, we really don't have much time at all for you this week."
What if the Patriots went even further and called the local NBC affiliate and asked if they would be interested in dropping their reruns of whatever drek they had scheduled, in favor of two hours of Patriots pregrame programming, stealing the entire New England market from ESPN for that evening? What if the Patriots called all THEIR loyal sponsors and asked that they not buy ESPN ad-time on Monday night? What if Bob Kraft called his friend on the board at Disney and told him that, if the Patriots did win the Superbowl this year, Six Flags had the exclusive for all post-game ("I'm going to Six Flags!!") screams? What if the Patriots made it so hostile for ESPN that a certain tuesday morning writer would suddenly receive a call on monday from his editor asking for an advanced outline of his article, and had a few suggestions for changes?
If you want to contort it into something that it doesn't say, I can't stop you. The Patriots are
letting this story grow into something it may or may not be. That's their fault. They're doing a poor job of media control. Now, you can cavalierly blow it off as "awesome," but you don't have a billion dollar note and mortgage to pay. You're not looking for first class tenants for your fancy new shopping mall in a "B" location.