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- Sep 7, 2006
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Crazy thought before I start my workday. Wondering if others have the same thought.
I have a little professional experience in marketing, PR and dealing with the press and a common tactic used to change public perception is to show visuals or tell a story that provide the audience an opportunity to relate to the character in question. Showing humanity, facilitating self-deprecation and providing unfiltered insight into their lives are methods in accomplishing this.
The NFL did a great job vilifying the Pats with Spygate and Deflategate and in particular, BB. While the NFL has done little to repair the image and admit it's failures, I believe Bob asked Goody and the team at the NFL Network in providing a helping hand (in exchange for lying down) in repairing the brand and produce programming the shines the Pats in a favorable light and message that the monster really isn't all that bad.
We all remember the "A Football Life" featuring BB. This focused on the 2009 season. It showed him fishing, putzing around on his boat, golfing, driving to work, eating Ramen noodles at his desk. All stuff the average person does. BTW I don't think BB volunteered to do this. He was asked to by Bob or Jonathan.
I also think the "Do Your Job" production was also something Bob or Jonathan pushed for. Whether Bob asked for this from Goody in exchange for accepting the sanctions is an unknown, it would not surprise me if this was a condition that the NFL offered up.
I also wonder about the 95 Cleveland Browns and The Brady 6 shows but that might be a stretch.
To sum it up, I'm not contending that the programming has helped the Patriots' brand, but I do think that there is an orchestrated effort to try.
Thoughts?
I have a little professional experience in marketing, PR and dealing with the press and a common tactic used to change public perception is to show visuals or tell a story that provide the audience an opportunity to relate to the character in question. Showing humanity, facilitating self-deprecation and providing unfiltered insight into their lives are methods in accomplishing this.
The NFL did a great job vilifying the Pats with Spygate and Deflategate and in particular, BB. While the NFL has done little to repair the image and admit it's failures, I believe Bob asked Goody and the team at the NFL Network in providing a helping hand (in exchange for lying down) in repairing the brand and produce programming the shines the Pats in a favorable light and message that the monster really isn't all that bad.
We all remember the "A Football Life" featuring BB. This focused on the 2009 season. It showed him fishing, putzing around on his boat, golfing, driving to work, eating Ramen noodles at his desk. All stuff the average person does. BTW I don't think BB volunteered to do this. He was asked to by Bob or Jonathan.
I also think the "Do Your Job" production was also something Bob or Jonathan pushed for. Whether Bob asked for this from Goody in exchange for accepting the sanctions is an unknown, it would not surprise me if this was a condition that the NFL offered up.
I also wonder about the 95 Cleveland Browns and The Brady 6 shows but that might be a stretch.
To sum it up, I'm not contending that the programming has helped the Patriots' brand, but I do think that there is an orchestrated effort to try.
Thoughts?
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