He is the owner. And he has a right to speak his mind on things. He wants a PO win. That said, everything needs context.
Let's say NE makes it as a WC in 2022. They are facing off against the heavily favored Chargers. Two days before the game, Herbert tears an ACL. NE then beats the Chargers. Before getting blown out by Buffalo in the next round. Technically, Kraft gets his PO win. But...there's a big asterisk by the win. And more questions come out after being beaten by Buffalo...again.
Let's say the opposite happens. NE faces off against the heavily favored Herbert and LAC. NE leads 24-22. Chargers last ditch effort is incomplete. But...a flag comes in for the most egregious DPI call in PO history. Chargers retain possession and kick the game winning FG with seconds left.
Getting one PO win in the former scenario shouldn't necessarily be looked at as a great step forward. But losing in the latter scenario shouldn't be looked at as a failure by the coaching and players.
How the team performs, win or lose, should matter more to Kraft imo.
Sans a 2-15 record with everyone healthy, and the coordinators performing awful, I believe it'll be up to Bill if he wants to return in 2023.