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Sadly, I think The Ringer has it dead right with this one.
The Secretly Good Super Bowl of Roger Goodell
There is one thing that matters to Goodell above everything else: the regard of team owners, who alone have the power to remove him from his job. And one thing matters most to those owners: that the NFL remains ludicrously profitable. Goodell has done a mighty job of that. Revenue this season is projected to surpass $13 billion, nearly double what it was in his first year as commissioner. Team values rose 19 percent from 2015 to 2016 alone. This year, the league bounced back?—?though not totally?—?from sagging ratings, in large part thanks to Goodell and Co.’s manipulation of the schedule, including flexing a playoff game due to “ice.”
Indeed, the Patriots being in the Super Bowl is almost certainly a good thing for Goodell, all but guaranteeing that the game will draw big ratings. And ironically, the interest that Goodell’s feud with the team generates may make it even more of a spectacle. And so the wheels keep turning.
The Secretly Good Super Bowl of Roger Goodell












