Stupid or not, it would have been nice to at least implement in the regular season or pre-season to test it out a bit. The first time it will be done is in the play-offs, and the majority of fans won't understand what happens. Imagine Team A gets the ball, goes down the field and kicks a FG, and their fans are all celebrating the victory except...
The implementation of this rule change was awful. Most coaches weren't even aware of the change when it was announced because it was made without their input.