I agree but from a brand recognition and marketing piece they would be crazy to ditch the flying Elvis. If we are still toiling away in irrelevance in two decades from now then maybe a rebrand but ditching a logo tied to 6 super bowls and an international fanbase would be cutting off your nose to spite your face.
People everywhere have always been turned off by the flying elvis, especially because regardless of their opinion of the Patriots, they liked our old helmets and uniforms. The fact the Patriots just looked stupid winning all those years is difficult or impossible for many people to accept.
Many people have a need for the flying elvis to not suck (despite the fact it does).
The most damaging aspect to it is affecting people's enjoyment of watching the team. For most people, including casual fans, it's about entertainment, escape and having fun. So, whatever they're wearing is okay, it is what it is.
Kraft, in case you didn't notice, is a milquetoast who caves in to popular nonsense, like the team he bought sucking before he bought it. Hated, baselessly disparaged and denigrated, having a largely poor (including especially financially) ownership, yes, but the team didn't suck, certainly nowhere near as much as other franchises that were miserable for multiple consecutive decades.
Kraft wanted to distance himself from Billy Sullivan. In keeping the horrible, insulting makeover perpetrated less than a year before he bought the team, Robert in fact did cut his nose off to spite his face. Keeping the flying elvis and corresponding uniform falsely corroborated and confirmed all the denigration dumped on the team on the field for decades.
Robert spews eloquent rhetoric for the many heroic Patriots players of the past who are dying now, in absolute contradiction to his total commitment to make himself and his ownership look good - something he never had to make any effort to do. What he accomplished with this team has always been self evident. It's here. In Foxborough. The bills are paid. They've been winning since he bought the team - just like they did before he bought the team.
It's not fair to expect Kraft to understand human nature, his own or other peoples'. But the fact is the Patriots already had an international fan base for many years before he bought the land and the team.
When people see the flying elvis, they don't associate it with six Super Bowl titles. They look at it and think, "Huh, blah, whatever, meh." And in this case, they're right.