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Today in Patriots History
Pats Unveil Flying Elvis
Pats Unveil Flying Elvis
March 31, 1993:
After hiring Bill Parcells, James Orthwein wanted to futher distance the team from the Victor Kiam-Rod Rust-**** MacPherson era by introducing a brand new uniform design for the New England Patriots. The club was now on its fifth head coach in four seasons, compiling a record of 14-50 during that time frame.
Andre Tippett and Pat Harlow multitasking as models on March 31, 1993
The Evolution of the Patriots Logo and Uniform -- Patriots.com (April 1, 2016)
The Patriots have had three logos and three major uniform schemes since their debut in 1960.
A new owner in 1992 and a new head coach and quarterback in 1993 seemed like the perfect time to change up the team's uniforms for the first time ever. Owner James Orthwein and his marketing team reportedly gave NFL Properties only a few months to develop the new logo and uniform color scheme.
Harkening back somewhat to the 1979 design that was booed out of the stadium, the designers quickly developed what we now refer to as the "Flying Elvis" just in time for the 1993 season. Orthwein also noted that the colonists' opponents wore red during the Revolution, so it made sense to change out the primary jersey to blue. The new uniforms, royal blue with red numbers outlined in white and silver pants and helmets, were also introduced. Silver, it was noted, was the hot color for sports uniforms at the time.
While Flying Elvis has remained the team's logo since 1993, the uniforms would undergo significant changes. After the 1993 season, the seemingly hard-to-read red numbers on the royal blue jerseys were changed to white numbers outlined in red. The blue jerseys also had white numbers outlined in red on the shoulders and the new logo on the sleeves.
A year after Robert Kraft bought the team in 1994, the uniforms underwent a slight overhaul for 1995. The colors remained the same, but the names and numbers were italicized while the body of the jersey was given a pinstripe pattern. The new jerseys also switched the position of the number and the logo on the arms, moving the number to the sleeves while the logo moved to the shoulders.
Note the pant stripes that mirror the Elvis head from blue to red; only lasted one season
There had been rumors and speculation about a uniform chage for a while; this column is from the Globe on January 29, 1993.
Happy birthday, Flying Elvis: A run through Patriots logo history
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www.boston.com
James Orthwein is best remembered for trying and failing to relocate the Patriots to his native St. Louis, but he made two changes with lasting impact: Hiring Bill Parcells, and installing the logo today immortalized in countless tattoos and, most notably, on six Super Bowl banners. An advertising executive and longtime board member at Anheuser Busch, Orthwein didn’t much worry about making waves as he took over the NFL’s worst franchise, which he promised from the start he planned to quickly flip after he stabilized the business.
After going 2-14 in 1992, New England’s fourth straight losing season and sixth straight missing the playoffs, January 1993 brought a flurry of activity. Coach **** MacPherson was fired, news leaked that Orthwein was seeking bids to sell the team for the $110 million he’d put into it, and Parcells left his job at NBC to turn the Patriots into an on-field winner. Though unknown at the time, his introductory presser was largely the last gasp of Pat Patriot.
A week later, the first story broke that “the team had started talks with NFL Properties about changing its logo.” Not even two months later, it was done, approved by the NFL in the second week of March and leaked by the Globe to the world on March 26.
“I am extremely pleased,” Orthwein said. “Merchandising is no longer just a local situation. Many professional sports teams today are marketing themselves to the nation and the world. It is no accident that teams such as the Chicago Bulls, the San Jose Sharks, and the Orlando Magic are attracting fan interest and selling merchandise across the country because of their appealing logos and color schemes.”
The Elvis comments came quickly, as did references to the Old Man of the Mountain and Darth Vader. When the team unveiled its uniforms and the script Patriots wordmark the following week, with trendy silver helmets and primarily blue jerseys, Orthwein noted that “we wanted to be historically accurate. The British Army wore red, not the Patriots.”
Alternate logo, 1993-1999
Reminiscing on anniversary of day the Patriots introduced their new logo
On March 31, 1993, the Patriots were among the NFL's worst teams on the field and in merchandise sales. A new logo helped signal their turnaround.
www.espn.com
Then-owner James Orthwein was quoted in the Boston Globe saying, "This is evolution, not revolution. The Minuteman is still the central focus. I like to think of memories as the rearview mirror we monitor as we drive into the future."
Linebacker Andre Tippett was present at the news conference to model the road jersey, while offensive tackle Pat Harlow did the same with the home jersey. First-year head coach Bill Parcells was also on hand, but predictably had little to say about the changes.
"I don't have any expertise in fashion design," he told reporters. "I think all uniforms look nice when you've got good players playing in them."
The changes, which weren't well received by a faction of fans who preferred the traditional "Pat Patriot" logo, serve as a reminder of how far the Patriots have come from a merchandise and revenue standpoint.
In a Globe story from the March 31, 1993, news conference, reporter Peter May wrote, "The Patriots, who are in the sixth largest TV market and the AFC's top sole market team (the Jets share theirs), still ranked 26th among the 28 teams in merchandising sales, ahead of only Tampa Bay and Phoenix. So the NFL Properties people didn't object to waiving the one-year rule regarding uniform changes."
This was also a time in which Parcells' arrival brought new hope to the franchise, which was a doormat coming off seasons with records of 1-15, 6-10 and 2-14. Parcells' arrival, and then the selection of quarterback Drew Bledsoe with the No. 1 overall pick in the draft, began the process of sparking a dramatic turnaround.
Eleven months later, Robert Kraft purchased the team from Orthwein -- ensuring the franchise would be staying in New England -- and the two shook hands in front of a backdrop that featured the new logo. A silver Patriots helmet rested on the table in front of them.
First came the new look, then a new beginning in leadership.
Merchandise sales have never seemed to lag since.
]Patriots Unveil New Uniforms -- Sports Logo News
Fortunately this never came to fruition:












