Now there is no longer any 'story' to the NFL and people just not interested. There used to be these great matchups built up but that kind of reporting is a thing of the past. Now it's all negative. Who can sling the most crap at other people. Who can defame someone else. And the NFL just lets it happen.
But then the NFL itself joined in and shot themselves in the foot. They devalued their greatest asset. It was stupidity of monumental proportions.
People who believed that tripe now have no reason to watch because they don't want to watch this perceived 'bad guy' always winning. People who didn't believe that crap just hate the NFL and aren't as engaged as they otherwise would be.
This is like PR 101, don't devalue your own product!!!