Roger Goodell makes $40m a year.
He is the CEO of this.
Like other CEO's, he tries to stay in his job as long as he possibly can.
Because he makes $40m a year.
Right now, his reason-for-being is about powering a false narrative into the public airwaves.
If he fails, he loses his job.
This all makes ultimate sense for Roger Goodell. Most people without a conscience would do exactly what he is doing.
The NFL owners, being titans of industry, always tend to confuse leadership with the institutions they run. This is why people didn't really bother to notice that Lehman was being run into the ground (by people who were getting paid ungodly sums). What I mean to say, leaders and CEOs are not the institutions. They are people who RUN institutions. Temporarily. For as long as they can. For as long as they can stay at the helm. And hopefully get a Golden Parachute.
So the owners are blind to the damage being done to the institution, because the owners are like Goodell in other industries. They are leaders. They pat themselves on the back for their stewardship of institutions. They don't really see intrinsic value in the institution itself absent their "Masters of the Universe" outlook on life.