I hope that you do realize that although opposing fans love to throw that photo in our collective faces, winners apparel for both teams is annually printed by the NFL for both teams for every playoff game ahead of time; how else do you think it magically appears so quickly after the game is over?
Though fans of opposing teams love to conclude that this is "proof" of arrogance not just by fans of the Patriots but by the players themselves, the only thing that photo proves is that the NFL is a well run business enterprise - even if they do have to take an occasional write-off.