It was always on display.
Huge social climber from the get-go who only dated celebrities, starting at the lower tier (Tara Reid) and then ascending briskly (Moynahan) before landing the reigning supermodel.
Post divorce, his celebrity love addiction is stronger than ever as is his quest to be the biggest/most visible celebrity out there.
Citizen Brady is an uber-narcissist.
It's quite fascinating to watch
Likely contract clause : "In every commercial, I must be referred to as GOAT or handsome, preferably both"