I really disagree with the idea that this is some kind of “stunt”, I don’t see any way that it makes sense.
He has already made himself available to reporters this week and declined to answer questions about the incident so I don’t see why he would do that but then hide from them this weekend. He would just handle the presser the same way.
There would be no reason to “pretend” to go to counseling as a PR stunt to make it look like you did something about it, as that just gives the story new legs for no reason. The more logical approach would have been to just continue to ignore it…
The only avenue that makes sense to me is that there is a risk for him that his wife is leaving him and he doesn’t want that to happen, so he is doing whatever she wants to keep things together. That starts with marriage counseling, and one of the visits was this Saturday. He couldn’t exactly say “sorry honey I have work” if he wanted this to be successful, and it shows her that he is putting her above the job.
Furthermore, if he was absent on day 3 and didn’t say anything about it, the press would notice and wonder where he was and it would cause drama that day for the other staff, the drafted players, etc. So, again, he is getting ahead of that by telling the media a couple days beforehand and giving them the chance to throw questions at him about it (which he will decline to answer meaningfully) over the next couple nights in all likelihood.
It’s disappointing but I get it. He has to do what he has to do for his marriage right now.