oh man I hope it never comes to that, it looks so stupid in soccer. I hope I never have to watch a Pats game where they have "Vodafone" or "Flky Emirates" plastered all over them.
Interestingly, a couple years back the city of Chicago or state of Illinois or whatever banned the Bears from selling the naming rights of Soldiers' Field, so they sold the naming right to the act of the Bears playing football so it was technically "Chicago Bears football presented by " some bank.