I wish they would just sell individual games on-demand for like $20 or something. Maybe Amazon will figure it out in a couple of years.
I have Sunday Ticket and it's great, but I don't actually want to view every game, I just want the 3-4 patriots games that aren't nationally telecasted.
If they were to sell individual games on demand then it would have to be for a whole lot more than $20.
At that price there's no incentive to purchase the Sunday Ticket.
In addition, if individual games were available on demand, fewer people would patronize sports bars that purchased the Sunday Ticket. Once those pubs saw their number of visitors fall, they too would drop the ST.
Even more importantly, if single games were available to be purchased, then the exclusive rights for the Sunday Ticket would drop dramatically.
From a business standpoint the only reason to sell individual games would be if the NFL could increase profits. Profits from individual games on demand would have to more than offset the decrease in value of the Sunday Ticket - which would be dramatic. DirectTV is paying $1,500,000,000 per year now.
While we as fans would all love to be able to purchase individual games on demand, it just doesn't make any business sense. To do so the price would probably have to be in the vicinity of $100 per game. Public backlash from that kind of price would be enormous.