I agree with a lot of what's being said.
Listening to rumors and reports (while it IS all we have) is probably not going to give us an accurate account of what's going on behind the scenes.
That being said, I don't know why on Earth branch would hold out until week 10! Maybe he's scared he will get hurt? He will lose a lot of money, and still gets franchised next year. I would imagine holding out until week 10 would pretty much mean he is done with the Pats. I would guess we would get a second round pick for him. I don't think, considering his actions and ability (probably not considered a top 10-15 reciever) that we could get a first for him. If he doesn't sign, we should be able to absorb the CAP hit for franchising him. Yes, he makes great money for one year, but he doesn't have any security. An off year, a major injury, and it kills him as a FA. I am sure (despite his actions) he would much rather sign a long term contract.
The point that the team can not give into everyone's demands and remain a good team on the field cannot be overstated. The team has got to show that players cannot have tantrums and be rewarded. On the other hand, being vindictive and hurting the player sends the wrong message also. Yes, he should be fined and franchised next year, but I don't think the team should go out of its way just to hurt his career. What message does that send to the players? It's not a positive one that's for sure. The Patriots are a class organization, and it should not stray from that.
One more thing, I wonder how his teammates will view him if he holds out until week 10. Right now it seems they are being understanding, but if he abandons them when the games start to count, how will they feel. I can't help but think some of them will not be too happy with him. More than the fans or the management, he will be screwing over his teammates with a long holdout. No one may say anything publicly, but I would be interested in knowing how the locker room felt about it.