His words:
"I think the first problem [was that ] we announced helmet-to-helmet and this is not a helmet-to-helmet hit. That's incorrect.
"When you watch the play, Browner actually does a good job trying to lead with the shoulder and get his head to the side. You can see his head is to the side and he does lead with the shoulder.
"The rule does protect the receiver who is trying to catch a pass; it does protect him from hits with the shoulder and the forearm to the head and neck area. When you watch this replay coming up, you can see there is some initial contact to the facemask ... That's really where the foul is.
"This is close. It's a forcible hit. Is the contact, is that force to the head, or is it to the body? It is a very close play. But it's not a helmet-to-helmet hit and I think that's what confused a lot of people."
He states contact is to the facemask. The uncertainty is where the 'force' is delivered, but the rule does not state that this has anything to do with the rule. In fact it states that it does not matter if the initial point of contact is elsewhere, that a hit to the head or neck area is still a foul.