Question about ads during the power outage in the SB

[thenepatsrule]

We all know that the SB ads are very costly and that there are limited number of ads which are to be aired during the game. I was wondering what about the 30 odd minutes when the power was out in the Superdome, did CBS show regular ads too? what happens in such a situation where there is a stoppage of 30+ minutes and the network has limited number of ads.

Do they show the same ad multiple times maybe?


Just wondering

 

[dannydyn]

IIRC there were not ads during the outage.

 

[BradfordPatsFan]

Yes, they did run ads during one break but they ran the exact same ads in the same order during the next game time out. I'm not sure how the pricing/payment works in that type of situation.

 

[ALP]

The moment the blackout hit, CBS should have been on the phones selling ad space for half the price

Alas it stuck with its own commercials about its shows

 

[thenepatsrule]

Thanks for the replies

 

[robbomango]

Thanks for the replies

Love the sig, read it for old time sake. Never noticed he mentioned Dungy had the best signal stealer in the league coaching for him. Mr Self righteous...

JJ"Howard Mudd their offensive line coach with Kansas City, who now coaches for Tony Dungy, he was the best in the entire league at stealing signals."

 

[BradfordPatsFan]

The moment the blackout hit, CBS should have been on the phones selling ad space for half the price

Alas it stuck with its own commercials about its shows

There was definitely a Subway commercial to lead off the break during the outage.

 

[jmt57]

My understanding is that whether it be for the Super Bowl or a regular season game, sponsors buy a specific number of ads (1, 2, 4, etc.) for a specific amount of time (30 seconds, 15 seconds, etc.). So while it would seem to make sense to run additional commercials during a break such as this one, the network doesn't benefit - unless, as mentioned above, they can quickly negotiate a deal over the phone in a matter of minutes.

To me what would make sense would be to have a contingency clause (whether it be for the Super Bowl or a regular season game) so that if there is extra time to fill (e.g., weather delay, overtime, blackout) that some sponsors would agree to pay for additional ad time.

 

[BradfordPatsFan]

My understanding is that whether it be for the Super Bowl or a regular season game, sponsors buy a specific number of ads (1, 2, 4, etc.) for a specific amount of time (30 seconds, 15 seconds, etc.). So while it would seem to make sense to run additional commercials during a break such as this one, the network doesn't benefit - unless, as mentioned above, they can quickly negotiate a deal over the phone in a matter of minutes.

To me what would make sense would be to have a contingency clause (whether it be for the Super Bowl or a regular season game) so that if there is extra time to fill (e.g., weather delay, overtime, blackout) that some sponsors would agree to pay for additional ad time.

My aunt works for a bank and years ago, the company had a commercial during the Super Bowl. When they were in the process of putting it together, the NFL and the network were in touch with the company over which slot/quarter they hoped to be a part of. Certain sponsors like the 1st quarter, others liked half time. They took what they could get (mid 2nd quarter IIRC). The more powerful the sponsor, the more they can dictate their position.

How this applies to last Sunday: I would assume that the commercials that aired during the blackout were scheduled for the next tv timeout. However, since it was during the blackout, the thought is that they lost some viewership and reaired them during the next stoppage during play.

 

[thenepatsrule]

My aunt works for a bank and years ago, the company had a commercial during the Super Bowl. When they were in the process of putting it together, the NFL and the network were in touch with the company over which slot/quarter they hoped to be a part of. Certain sponsors like the 1st quarter, others liked half time. They took what they could get (mid 2nd quarter IIRC). The more powerful the sponsor, the more they can dictate their position.

How this applies to last Sunday: I would assume that the commercials that aired during the blackout were scheduled for the next tv timeout. However, since it was during the blackout, the thought is that they lost some viewership and reaired them during the next stoppage during play.

Good info, thanks for sharing