The statement that Boston and (New York) for that matter are baseball towns is fales. like the rest of America this is a football area. If you dont believe me, see how low the local ratings were for the MLB playoffs and World Series. They were non existant, meanwhile, meaningless Oakland raider football game did a better rating locally. A baseball town would watch the playoffs and especially the WS over a 4th week football game with one of the worse teams in the league.
This perception is brought up by the Globe (owned by the RedSox) NESN(owned by the Red Sox) and WEEI, who have a bunch of talk show hosts, who are about as out of touch with the NE fan base as anyone. Also the main sports writers are from a generation of 40 years ago when baseball was more popular, and that is the sport they love writing about. Eventhough in most parts of the country it is a dead sport. They have not had a young columnist at either major paper in years. So you also have a generation gap between the 40 and under sports fans (mostly football) and the 40 and older sports fan (mostly baseball)
In actuality, like all cities, the teams that are winning are popular. The Celtics were way more popular than the Sox in the 80s, teh Brunis were more popular in the 70s, etc. Only recently have the red sox had this popularity, except during the years they were winning, as recently as 10 years ago you can walk up to fenway and get a great seat. You havent been able to that for a Pats game for a while.
This sox mania is much bigger now, than ever before because the sox are constantly competative, due to the salary inequities in basebal giving the sox a competative advantage. So the sox will always have big signings and garner headlines. But in actuality the Pats are more popular when you look at team value The Pats are the 3rd most valuable sports franchise in the US behind the Skins and Cowboys, the sox are not even in the top 10. TV ratings are higher for the Pats (although granted their are only 16 Pats game, and 162 Red Sox games). Merchandising favors the Pats, DVD sales, Pats weekly TV show, Internet web site, pats.com is way more popular than sox,com. Although that is again a generation thing as Sox fans are on average much older. And just about any other pop culture measurment proves the Pats are more popular, but the Boston media ignores this for their own bias agendas.