Jambalaya
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- Joined
- May 11, 2009
- Messages
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What the heck. I haven't been flamed in a while, so I'll defend TB.
First of all, UGG is primarily identified with women's or unisex apparel, especially in the US, but it has always had a presence in the men's market. I can remember seeing the boots in stores in Cambridge (MA) when I was in school in the early 80's. My kids have had UGG boots since they were small.
If you look at how the UGG brand is positioned (go to their webpage), you can see that Brady is probably the perfect spokesman. The image they are going for among men is "urban rugged," not "****kicker urban" (come on, we all have a pair of old Timberlands or the like...our ****kickers).
UGG is also a global brand and Brady, on his own but also through his relationship with "Gisele," is recognized in Europe and Asia. My guess is that he tests as well among hardcore football fans as he does among those who only have a passing acquaintance with the game. The exposure he has received on his own and with Bundchen is something that money can't buy. As a "brand," Brady will have much more longevity than Peyton, who will probably be doing the usual car and beer commercials a few years after he retires.
Brady's deal is a global deal and was announced on the Deckers web page. He is the image and spokesperson for the Global push into the men's market. He's probably gonna get a boatload of money.
Brady is being very, very smart about how he crafts his brand and how he sells his image. He's bypassing the "usual suspects" and going with smaller, growing brands like Deckers/UGG and Under Armour.
Let the flames commence! :ausflag:
For all the negitive talk about Ugg products, I am willing to bet the Boston metro area sees a 500% increase in male Ugg boots over last years sales this winter, because Pats fans want to wear the same boots as Tom.
What the heck. I haven't been flamed in a while, so I'll defend TB.
First of all, UGG is primarily identified with women's or unisex apparel, especially in the US, but it has always had a presence in the men's market. I can remember seeing the boots in stores in Cambridge (MA) when I was in school in the early 80's. My kids have had UGG boots since they were small.
If you look at how the UGG brand is positioned (go to their webpage), you can see that Brady is probably the perfect spokesman. The image they are going for among men is "urban rugged," not "****kicker urban" (come on, we all have a pair of old Timberlands or the like...our ****kickers).
UGG is also a global brand and Brady, on his own but also through his relationship with "Gisele," is recognized in Europe and Asia. My guess is that he tests as well among hardcore football fans as he does among those who only have a passing acquaintance with the game. The exposure he has received on his own and with Bundchen is something that money can't buy. As a "brand," Brady will have much more longevity than Peyton, who will probably be doing the usual car and beer commercials a few years after he retires.
Brady's deal is a global deal and was announced on the Deckers web page. He is the image and spokesperson for the Global push into the men's market. He's probably gonna get a boatload of money.
Brady is being very, very smart about how he crafts his brand and how he sells his image. He's bypassing the "usual suspects" and going with smaller, growing brands like Deckers/UGG and Under Armour.
Let the flames commence! :ausflag:
I'm sure that when South Park puts Brady in the closet with Tom Cruise, it will all have been worthwhile....
I'm sure that when South Park puts Brady in the closet with Tom Cruise, it will all have been worthwhile....
What the heck. I haven't been flamed in a while, so I'll defend TB.
First of all, UGG is primarily identified with women's or unisex apparel, especially in the US, but it has always had a presence in the men's market. I can remember seeing the boots in stores in Cambridge (MA) when I was in school in the early 80's. My kids have had UGG boots since they were small.
If you look at how the UGG brand is positioned (go to their webpage), you can see that Brady is probably the perfect spokesman. The image they are going for among men is "urban rugged," not "****kicker urban" (come on, we all have a pair of old Timberlands or the like...our ****kickers).
UGG is also a global brand and Brady, on his own but also through his relationship with "Gisele," is recognized in Europe and Asia. My guess is that he tests as well among hardcore football fans as he does among those who only have a passing acquaintance with the game. The exposure he has received on his own and with Bundchen is something that money can't buy. As a "brand," Brady will have much more longevity than Peyton, who will probably be doing the usual car and beer commercials a few years after he retires.
Brady's deal is a global deal and was announced on the Deckers web page. He is the image and spokesperson for the Global push into the men's market. He's probably gonna get a boatload of money.
Brady is being very, very smart about how he crafts his brand and how he sells his image. He's bypassing the "usual suspects" and going with smaller, growing brands like Deckers/UGG and Under Armour.
Let the flames commence! :ausflag:
Well, I'm sure the closet will be well-equipped with plenty of Uggs and Under Armour and lots of hair product...
I think there's a need to lighten up on this. It's a great move for Brady and shows that he doesn't give a rat's ass what insecure folk think about his sexual identity. I listened to the Eisen interview and he just comes across as a guy who is secure in himself. He is definitely doing long term planning for his post-NFL life, which we hope doesn't arrive for a looong time.