Maybe what I’m trying to say is that the players today are smarter as pertaining to their own physical health, money, marketing, branding. I’m going to think 5-10 years ago it wasn’t as prevalent. Especially in the last few years it has taken on a life of itself. With that also comes the deterioration of structures set in place by organizations steeped in authority. No one should be greater than the team. This all undermines what structure and cohesiveness is all about. Hence it’s harder to “reach” the players.