The Quick hit: How do you force Brady to implement the new offensive strategy and target Lloyd......keep Welker off the field!! Long Winded Explanation: In 2010-11, the few teams that were successful slowing the Pats offensive machine were the teams that successfully flooded the center of the field with extra DBs (yes, push up the middle was an issue also). BB and McDaniels signed Lloyd as the weapon that would open up the field both horizontally (sideline routes, backshoulder throws) and vertically (bombs). Their plan was/is to force Ds to abandon the zone flooding. Great idea in theory but the plan needs the right WR ...and a QB willing to step out from his comfort zone.(I can already see all your eyes rolling in the back of your head). The term "binky" gets thrown around this site quite often....and rightfully so. The Brady to Welker combo is lethal....and when the ***** hits the fan, Brady finds his guy, to the tune of 120 catches last year with a 16 catch total in one game alone. Add in Gronk's 99 catches and AHern's 69 last year, and it is clear their are plenty of binkies available. The problem is....all 3 patrol the same space...the middle of the field. Look at the situation from BB's perspective.....He sees how Ds defend his passing game ....and he has also seen his QB go from a guy that spread it around to "who's ever open" to a QB that is locked on 3 excellent players. With several wasted #2 draft picks, a slew of vet WRs that never made the roster, and a $6 mill waste of space all tossed in the garbage pile.....and now a significant long term investment (Lloyd) that management believes will force teams to change up their D plans.....BB needs to make this work. But how do you prevent Brady from starting the season right where he left off....looking for Wes? Easy......keep Wes off the field. I'm betting BB looked at the schedule and felt comfortable enough limiting Welker's reps in order to get Lloyd involved immediately and develop a comfort level between the WR and QB. Wes' second half success vs Ariz clearly demonstrates that the Brady/Welker combo is money in the bank ( bad pun ) and BB knows this....always has. The Welkerless O is more about retraining Brady to expand the field.