"Bill is fine. Bill is a good guy," Dungy said. "That's the way he is; he's been that way with me win or lose. He's no different anytime. He's been very complimentary of us when we won and he's just an intense guy out there."
Gary Brackett's response:
"We respect them as well as them respecting us. It's just a competitive thing."
Such things are a big deal to fans and the media. I doubt players/coaches think twice about such things.