Uh, referees union not going to love this.
However, the Budweiser folks might love it. The fifteen-minute pause at the endzone screams concession stand. But it's longer than that.
Love the idea.
Playing this out - the only way to win is to have the ball last.
The only way to guarantee you have the ball last is to wait, poised by the endzone, until the end of the half. You'd simply flip fields at the quarter. If you score at the end of the quarter, the other team gets the ball and you lose.
So every game would end regulation in a 7-7 tie.
Then overtime, which would be a single period. The winner would be the team that wins the toss, since they would control the entirety of OT and would score a TD.
So, of course, the outcome of the game would be decided by the OT coin flip.
And this is where the strategy comes in. Gone is the focus on 40 time and leaping ability. You could influence the outcome of the coin flip with the captains, who would be selected for intense visual acuity - like Ted Williams' ability to watch the threads rotate as the pitcher released the ball - and world-class opera singer lung capacity. Five captains would position themselves around the OT coin flip like an NBA tip-off, blowing their enormous hearts out in a highly synchronized manner to impact the coin flip - which would require understanding the flip tendency of the single official, the ability to pick up the rotation of the coin, an understanding of fluid dynamics and lift and drag, and strategy on whether to blow toward the coin or to blow toward the stream of air of your opponent blowing toward the coin. Stat geeks would be replaced by physics geeks; college coaches replaced by retired Olympic curlers; blocking sleds with industrial breathalyzer devices.
Talk about made for millennials. The entire drama of a three-hour game condensed into a two-second coin flip.