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Yeah but, we're more of a best player available team versus a draft for need. I can't imagine any wide out in the draft doesn't have a shot at beating out undrafted Mark Harrison.
I agree that the Pats draft almost strictly BPA from rounds 4 onward, but in the earlier rounds need plays a significant role. I think the general profiles look something like this:
Round 1: A prototypical athlete and solid character guy at a position of need. Will start from day one. (Chandler Jones and Hightower, for example)
Round 2: Strong player (either average athlete with great skills or top-tier athlete with passable skills) who plays a specific role that is a need on the team. Probably won't start year 1--and if he does start you'll be happy if you get league-average starter performance out of him--but should see significant effective snaps within his specialized role (Dobson and Collins, for example).
Round 3: Mostly BPA at this point, since there's probably nobody left that you can reliably pencil in as a starter, and anyone who does project as a starter is more a reflection on how little talent you currently have at that position than how good he actually is. But it would make sense if need still informs this pick somewhat.
Rounds 4-7: BPA. It's a longshot that any of these guys will ever play a significant role for you, so you just take the guy who has the best chance of becoming a real NFL player so that you'll hopefully have fewer holes down the line when it's all said and done.
Not that those are hard and fast rules; they're more just a reflection on the kind of talent that's typically available in the draft. Some drafts are deep enough that you can get a guy that fits the round 1 profile early in round 2 (Gronk in 2010), or a guy who fits the round 2 profile in round 3 (Logan Ryan last year). Others are so shallow that you have to settle on a round 2 profile guy in round 1 (Meriweather in 2007).