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http://www.bostonherald.com/business/general/view.bg?articleid=1031629
Saturday, September 15, 2007
[click link for FULL article}
The New England Patriots corporate sponsors are standing by the team despite the risks associated with having their brands tied to an organization that was caught cheating.
“This is the time when the Patriots organization needs the support of its corporate sponsors the most,” a Bank of America spokesman said yesterday.
Michael Norton, a spokesman for Gillette, said there have been no discussions at all within the Procter & Gamble unit about the implications of the Patriots cheating scandal.
Delta Airlines, in a brief statement, said it would continue as a Patriots sponsor. A spokesman for Savings Bank Life Insurance, said the company, which signed a sponsorship agreement with the Patriots earlier this month, is excited about its new partnership.
“We have no current plans to change,” added a spokesman for Fidelity Investments, which sponsors the Fidelity Investments Club House section of Gillette Stadium in Foxboro.
“Our relationship with the Patriots has not changed,” said a spokesman for Framingham-based Staples, another major Pats sponsor.
Saturday, September 15, 2007
[click link for FULL article}
The New England Patriots corporate sponsors are standing by the team despite the risks associated with having their brands tied to an organization that was caught cheating.
“This is the time when the Patriots organization needs the support of its corporate sponsors the most,” a Bank of America spokesman said yesterday.
Michael Norton, a spokesman for Gillette, said there have been no discussions at all within the Procter & Gamble unit about the implications of the Patriots cheating scandal.
Delta Airlines, in a brief statement, said it would continue as a Patriots sponsor. A spokesman for Savings Bank Life Insurance, said the company, which signed a sponsorship agreement with the Patriots earlier this month, is excited about its new partnership.
“We have no current plans to change,” added a spokesman for Fidelity Investments, which sponsors the Fidelity Investments Club House section of Gillette Stadium in Foxboro.
“Our relationship with the Patriots has not changed,” said a spokesman for Framingham-based Staples, another major Pats sponsor.