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Interesting. Read from the bottom up.
For the record, both Krafts have commented on the salary cap percentage that they see reasonable for a franchise QB, so I can believe that the "18 percent is unreasonable" comment may have some truth to it.
The last time I remember hearing this come up was either the previous Brady deal, and/or the one before it (2005 maybe?)
During that time, Kraft stated that a range falling somewhere between 12-15 percent would be ideal, so it seems to be a loose rule that they've kept in the past and will likely keep in the future.