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Just for the record, four stadiums (serving 5 teams) have been built since '06, for the Colts, Cards, Cowboys and Giants/Jets. I know that the NFL's stadium fund contributed around 1/2 a billion dollars to the most recent two alone, and that at least at one point there was money being allocated to build a stadium in LA even before figuring out who was going to be playing there.
The strength of the players' claim to stadium revenue from non-NFL events is entirely conditional on the degree to which they continue to contribute to the stadium fund under the new CBA. If the new CBA essentially ends the expense credit for stadium construction, they ought to be prepared to accept a very limited amount of compensation, or be willing to forgo it entirely as one of the many gestures of good faith that will be necessary from both sides to get a deal done. If the new CBA continues their contribution, their expectation of compensation needs to be taken seriously.
In my original post on the subject, I never intended to express more than this kind of conditional support for this claim. I just was pointing out that something Florio was presenting as absurd on its face actually makes all the sense in the world, depending on how the negotiations go. If Kessler is trying to hold up negotiations over compensation for non-NFL events absent any plans for continuing player-side contributions, than Florio's characterization is right on... we just don't know the whole story yet.
As for your case for the owners' being entitled to a share of the players' endorsements... well, firstly, the players never asked to be treated like partners. The onus for that is entirely on the owners, and their desire for a salary cap to curb the growth in expenditure caused by the natural right to free agency that the players were going to win in court. If the players' salaries were determined entirely by their individual negotiations with their teams, they would be normal wage-paid employees. With their compensation made a function of the annual success of their collective venture with the league, they are more accurately described as entered into a limited partnership.
All of this is neither here nor there. Whether and to what degree the players are "partners" or "employees" is a byproduct determined by the negotiations, not a determining factor within the negotiations. They aren't being given a cut of all NFL revenue because they're partners, they're being given it because that's the price to get them to agree to setting an artificial cap on the market for their talents, and that ultimately makes them more like partners.
The question of whether the owners are entitled to a share of player endorsements is simply something else that could be negotiated. Sometimes partners do or don't share in proceeds from other ventures. The Beatles made Lennon famous, but he didn't owe any proceeds from his solo albums to Apple Corps unless he used material that McCartney had a hand in developing. There's nothing stopping the owners from requesting a share of the players' endorsements during negotiations, but they have no preceding entitlement to it, and they're running the risk of negotiating for something unenforceable. There are some rights that can't be waived by contract, and the right to profit off your own name and identity is one of them. (The old school Hollywood studios tried and failed to enforce contracts that entitled them to any money an actor made off the fame they achieved making movies under their exclusive studio contracts.)
That said, it's not like the majority of owners would ever think of trying to wrangle this from the players. First off, there are only a handful of players at any time who can make any serious money from endorsements, and these players are by definition the ones who wield the most clout in negotiating contracts. Competitive owners like Kraft don't want to diminish the value of their stars' endorsements because they know that they'll end up paying the difference in salary demands, and the only real change would be taking up more cap space, which is an appealing thought only to owners like the Browns and Bidwells, not the Krafts and Jones's.
A few things:
First, the players have absolutely asked to be partners. That is the whole argument for revenue splitting andsuing the NFL for the lockout fund from TV is because the players are partners, not employees. If it was up to the owners, the players would be employees and not share in the revenues. A partnership agreement only really benefits the players, not the owners. If the owners had their way, it would go back to pre-1993 where the players were really employees and not partners where the owners paid the players what they wanted and the players would only get a fraction of the overall revenue because they had no choice but to take the contracts their team gave them. Of course the players want this relationship to be a partnership and they consider it being a partnership.
Second, I have never advocated the owners getting a piece of the players' endorsements. I don't think they deserve a piece of it. Just like I don't think the players deserve a piece of non-football related revenues from the stadiums. My point is if the players are starting to ask for things I don't think they deserve, the owners might as well ask for similiar things back.
Third, the players are still only taking a fraction of the monetary risk of building new stadiums and they are already getting half of the revenue generated by it for football activities. The owners use the stadiums for other events to offset their share of the costs.
Fourth, the half billion dollars you are talking about being paid for new stadiums were loans to the teams. The league didn't just give out money to teams to build these stadiums, they gave them interest free loans that have to be paid back. So when that money is paid back, the players probably get half of it because it is probably considered revenue.
The National Football League will lend $300 million to the Jets and the Giants to underwrite the construction of their new stadium in the Meadowlands that is expected to open for the 2010 season.
PRO FOOTBALL - N.F.L. Loans $300 Million For Stadium - NYTimes.com
As for Kessler, the good news is that yesterday the NFLPA and Kessler and Quinn negotiated a flat fee for their services. That means two things: First, that they were probably working on a contingency and getting 33.3% of the outcome of the court cases. This supports the suspicion that Kessler wanted to drive this case to the very end because he potentially stood to make potentially billions, not millions. Second, this means that the NFLPA has made it clear they want to settle, not litigate. It could be Smith's final act to keep Kessler at bay. Now that Kessler is making a preset fee and not a third of what the players win, he might be willing to settle this quickly (in fact, since his pay is the same if this is settled tomorrow or three months from now, it incentizes him to finish quickly).
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